we, those who appreciate beauty in nature and arts, shallow?
Twain may have best defined the importance of clothing when he said,
"Clothes make the man".
Chinese say the same thing about food. When Chinese talk about excellence
in food, taste is actually the last of the three main qualities.
Presentation is ranked first, followed by fragrance and then taste.
can argue how shallow we human are that we place so much importance
in the looks, but that's just what we are like, for whatever reasons,
for good or bad. People say don't judge a book by its cover, but
we all do, whether you know/admit it or not. Publishers pay a lot
of attention (and money) to make good looking book-covers (from
the layout of the pages, type style, to the physical size of the
book) to attract buyers. They (good looking covers) sell books,
from the seemingly unpretentious plain bold title on white (surprise,
it is Designed (with a capital D) that way to attract a targeted
audience), to gold leaf embellished leather-bound books. Even those
die hard "I don't care about looks" T-shirt and jeans
guys care. They just don't know it or want to admit it. I know guys
who say they don't care about looks, but I have not yet met a guy
with nothing but plain white T-shirts.
can argue that food just goes in one end and comes out the other;
they don't care how it looks. Really? I think for most of us, we
would at least place our food in a somewhat orderly appealing fashion
in the center of the plate.
from the simplest single sprig of parsley to the most elaborate
decorated buffet with ice sculptures, carved carrot dragons and
floral/veggie arrangements, all add something to the enjoyment of
the food we eat - by setting a mood, by pleasing your guests with
the effort/care you have put into the presentation for their pleasure,
by making food look more appetizing and fun.